Nope. I didn't mean selling your house. Real estate in this posting refers to banner space on your site. My placement of AdSense is pretty bad, and I am not using any alternate means to rake in the bucks, as I work towards selling advertising space directly rather than through the numerous systems that are out there.
Why sell ad space directly to advertisers?
When I started this blog, I really wanted to share the little knowledge that I had and hope that in the process, I have helped you. Advertising really wasn't on my mind. People would think that doing direct advertising would take more time, but just like going through a program, it can become quite passive.
I am not going out, actively looking for advertisers and contacting people. This eventually means that I'll probably get less advertisers on this blog, but the ones that do contact me, are serious about advertising here. This form of advertising actually gives me better control over which ads I run, so you’ll never see something I don’t approve of, unless its an AdSense advertising block (which I’d love to replace as well).
I can set my own rates. I can make my advertising space cost as much or as little as I want. Direct advertising means not having to have a percentage taken off by another company. When you outsource your advertisements to pretty much any company, they will want some of the money they are bringing in for you.
There are so many advantages and disadvantages to selling your ad space directly to an advertiser, at the end of the day it's up to you to decide what's best. Some people don’t like handing payments, dealing with subscriptions, or even just dealing with potential advertisers. If you've sold advertising directly from your site, have you done well? Or didn't do so well? Let me know in the comments below. And if you are interested in purchasing advertising here, just drop me a comment and I'll contact you.
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